Field Guide - Unusual Ventures

Founder Tools – Unusual Ventures

The Startup Field Guide is a tactical resource with 100+ articles, case studies, interviews, and tools to support early-stage founders from insight to product-market fit.

1. https://www.unusual.vc/topics/starting-your-company: Resources to help aspiring founders navigate the early challenges of building a company.
   • Guide to starting up
   • Starting an open source company
2. https://www.unusual.vc/topics/customer-discovery: A disciplined customer discovery process is a surefire way to find product-market fit. Advice on finding early customer prospects, landing design partners, and building your MVP.
   • Identifying initial customers
   • Working with design partners
   • Open source customer discovery
   • Iterating to MVP
   • Early-stage pricing
3. https://www.unusual.vc/topics/going-to-market: an essential GTM toolkit to set up your company for success.
   • Marketing
   • Sales
   • The Modern GTM
   • Building open source GTM
   • Product-led growth
   • Hiring your first sales leader
4. https://www.unusual.vc/topics/fundraising: What does a fundraising process look like? How do you craft a pitch? We break down the components of fundraising.
   • Guides to fundraising
   • Open source fundraising
5. https://www.unusual.vc/topics/hiring-and-leadership: How do you hire your first employees? How do you know who to hire? This section provides an overview of a scalable, hiring process for early-stage companies.
   • Early-stage hiring
   • Open-source hiring
   • Leadership