Reforge

Summary

• Phil built this dynamic international growth model at Quizlet to unlock market-specific playbooks for rapid international expansion.
• Differences in language, culture, consumer preferences, willingness to pay, and competition can dramatically alter the behavior and performance of a company's core growth loops.
• The growth model involves mapping growth loops, building a quant growth model, and developing market-specific playbooks. It can be replicated across countries to support market-specific strategies.